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AI Search Optimization for Law Firms
Master Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to Ensure Your Practice is the First Choice in AI-Driven Search
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Conquer AEO Optimization: The Future of Legal Discovery
Reasons why Answer Enging Optimization (AEO) is important:
- Be the "Recommended" Firm: 80% of AI users follow the first recommendation provided
- Enhanced Trust: Being listed is high sign of trust, resulting in continuous business for your firm.
- New Frontier of SEO: Traditional search engine volume is expected to drop by 25% in lieu of AI searches.
Comprehensive AI Search Optimization Tailored to Legal Practices
At Pattern 6, we don’t offer one-size-fits-all AI search or GEO strategy. We build strategies to get your company listed in AI search results specifically designed for attorneys, law firms, and legal professionals who want to grow their online presence in the new age of AI.
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Citations for Legal Terms
On-Page SEO
Local SEO
Content Marketing
Link Building
Technical SEO
AI Search Results From Our Clients
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We didn't realize the power of being listed in an AI search result. Almost immediately, we had a consistent channel that produced leads without us spending a dollar on paid ads.
"It's such a thrill to ask my competitors to search for injury lawyers in AI search results and to see Titan Injury Law as the top result. Pattern 6 built a process that actually works."
"Divorce law is competitive, but Pattern 6 delivered a winning strategy to get us in the top results of AI search results."
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Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.
Why Choose Pattern 6
We specialize in helping law firms grow. With deep experience in legal SEO, industry-specific strategies, and clear reporting you can trust, Pattern 6 is the partner attorneys rely on to consistently generate results.
Only work with service-based industries (we know your world)
Deep experience with legal AI Search, GEO, and AEO across multiple practice areas
Transparent monthly reporting with real KPIs
Proven track record with law firms like yours
Legal Practices We Serve
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Our process is built to generate qualified leads consistently, combining tailored messaging, targeted ad placements, and conversion-optimized landing pages - all backed by real-time analytics and legal industry expertise.
Discovery & Research
We begin by learning about your business, budget, and goals. Through this assessment, we determine gaps and opportunities to win in the market.
Scorecard: Internally, we generate a scorecard to assess where your marketing program stands and how we can create a win-win outcome.
Build a Custom Strategy
Based on your goals and budget, we develop a marketing plan tailored to your firm—Google Ads, SEO, content, and lead nurturing built for personal injury intake.
SOW: A scope of work (SOW) and roadmap with budget allocation, service focus, and timeline.
Launch & Optimize
Set up tracking, build landing pages, launch campaigns, and monitor cost-per-lead and call quality.
Weekly report: Weekly read out of metrics and progress.
Report & Grow
Send monthly reports and hold reviews to go over performance, leads, intake feedback, and scaling opportunities.
Monthly report: Custom dashboard detailing metrics of success and attribution.
Pattern 6 was instrumental in generating a pipeline for me as I set up my own firm
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Frequently Asked Questions
We’ve compiled a list of the most frequently asked questions to help you get the information you need.
While traditional SEO focuses on ranking your website in a list of blue links on Google, Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are about becoming the definitive answer provided by AI assistants like ChatGPT, Perplexity, and Google Gemini.
AI engines value consensus and authority. They scan high-quality legal directories, news mentions, and authoritative blog content to see which firms are consistently mentioned in relation to specific legal topics. Pattern 6 focuses on building this "digital consensus" through strategic citations and technical schema markup.
Yes, more than ever. AI engines don't create information out of thin air; they aggregate it from authoritative sources. By publishing deep-dive "pillar pages" and FAQs on your site, you provide the raw data that AI models use to form their answers. If your content isn't there to be scanned, the AI can't recommend you.
Absolutely. AI search results are heavily influenced by local data. We optimize your Local SEO signals—such as your Google Business Profile and local legal citations—to ensure that when a user asks an AI, "Who is the best estate planning attorney in Chicago?", your firm is the primary recommendation.
Think of it as a powerful companion. While Google Ads provide immediate "top-of-page" visibility, AI Search Optimization builds long-term organic trust. As traditional search volume shifts toward AI interfaces, having a GEO strategy ensures you don't lose the 25% of users expected to migrate away from standard search engines.
Can’t find the answer you’re looking for? Please chat to our friendly team.
Ready to Grow Your Company?
Partner with Pattern 6 and let’s create something extraordinary together.